Welcome - Smart Approved WaterMark

Smart Approved WaterMark is managed by thewaterconservancy.org

The Mark of independent certification for water efficient products and services is brought to you by the not for profit, The Water Conservancy.

Water efficient products

Water efficient services

Look out for the Mark when shopping for water using products and services so you can be confident that your selection is water efficient.

Benefits for applicants

How to apply

Only products and services independently assessed by our panel can gain market advantage by using the Smart Approved WaterMark on packaging and materials.

Featured Products & Services

Baileys Moisture Mulch

Baileys Moisture Mulch is a black pine bark based mulch designed to protect, maintain and nourish...

Plastipack CoolGuard™ Pool Cover

CoolGuard™ Ultra is designed to maintain a comfortable and refreshing temperature. Its highly ref...

Sunbather Thermal Pool Cover

Water lost through evaporation on an uncovered pool can equal that pool’s entire volume of water ...

Hunter Soil Clik

The Soil-Clik simplifies soil moisture sensing. The Soil-Clik probe uses proven technology to mea...

Products and services awarded the Mark are pretty special. We like to share case studies and promote licensed products offering them as prizes - a winning strategy for licensees and householders alike.

Promotion opportunities

Case studies