Smart Approved WaterMark is managed by

Application form

Thanks for deciding to add your product or service to the Smart Approved WaterMark portfolio. Please ensure you have everything in the checklist below before you progress.


  • Check your product fits one of the categories
  • Check the 4 criteria and ensure you have all the evidence listed in ‘How to apply’
  • Ready your product details and photographs
  • Ensure you have details for two personal references

Important Information

Make sure you complete all the sections of the Application Form and be sure to read the Terms and Conditions of the Smart Approved WaterMark program before you submit your application. Please note, you will not be able to save any information in this application until you complete the Contact Details section.

Supporting documentation should not exceed 15 A4 Pages. If more pages are submitted only the first 15 will be considered. Documents should be PDF files.

The decision of the Expert Panel is final and no further correspondence will be entered into, as the deliberations of the Expert Panel are confidential.

The Application Fee is not refundable.

Below are the Quarterly Expert Panel meeting for 2024:

Quarterly Dates

Cut off date for online applications

28th March 2024

21st March 2024

4th July 2024

27th June 2024

26th September 2024

19th September 024

5th December 2024

28th November 2024

If you have any questions or queries about the Smart Approved WaterMark scheme, just drop us an email at