Evergreen erect well branched perennial (0.9m x 1m) from Mexico and Central America. Narrow wrinkly dark green leaves above, downy white beneath. Purple velvet textured tubular flowers on erect terminal spikes in winter. Useful for mixed borders, perennial beds, children’s play areas and winter colour. Butterfly attracting. Prefers well drained soil and flowers best when planted in full sun or a mostly sunny position. However, it will survive shade and still reward you with flowers. Prune back hard in spring to keep bushy. Drought tolerant.