Smart Approved WaterMark is managed by thewaterconservancy.org

The Mark of independent certification for water efficient products and services.


Look out for the Mark when shopping for water using products and services so you can be confident that your selection is water efficient.


Only products and services independently assessed by our panel can gain market advantage by using the Smart Approved WaterMark on packaging and materials.

Products and services awarded the Mark are pretty special. We like to share case studies and promote licensed products offering them as prizes - a winning strategy for licensees and householders alike.