Important information about the application process
The application form must be read in conjunction with the Terms and Conditions of the Smart Approved WaterMark program.
Please complete all applicable sections on the Application Form.
separate application must be completed for each Product/Service, unless
the differences are cosmetic in nature only ie: colours, features and
optional extras and do not affect the actual water use of the
product/service and would not be used to differentiate one
service/product from another.
The Application Fee is not refundable.
application for and supporting documentation should not exceed 15 A4
Pages. If more pages are submitted only the first 15 will be considered.
Services provided by a manufacturer to assist in sales will NOT be considered.
is the responsibility of the applicant to supply the appropriate level
of information - the applicant should assume that the Expert Panel has
NO prior information about the product/service and must use the
information supplied as the only source upon which to make a decision.
application form and supporting material is to be sent to the Expert
Panel, and their decision will take one of three forms: ‘Accept’,
‘Reject” or ‘Seek Further Information’. While no specific reasons for
any decision by the Expert panel will be conveyed nor communicated, the
Expert Panel will continue to produce guidelines and update criteria as
necessary which will be published on the website to assist applicants.
decision of the Expert Panel is final and no further correspondence
will be entered into, as the deliberations of the Expert Panel are
An applicant, if rejected, may appeal in writing
to: Chair, Smart Approved WaterMark Steering Committee, GPO Box 915
Sydney, NSW 2001 AND/OR Reapply, but only where new information is
supplied to support the new application and a new application fee will
Approved companies can use the Smart Approved
WaterMark label for a period of two (2) years from the date of issue on
the Certificate of Approval.
At least two months prior to the
expiry of the Certificate of Approval, companies should reapply for an
extended licence. If not a new application and fee may be required.
saving claims need to be independently verified (such as independent
testing, case studies or comparative reports). Unsubstantiated marketing
claims are not regarded as evidence of water saving.
currently included in the WELS (waterrating.gov.au) scheme in Australia
or the EWL (europeanwaterlabel.eu) – will NOT be considered for the
Smart Approved WaterMark label.