Smart WaterMark is the certification scheme for water efficient technologies and practices and operates in Australia and across the European Union. The voluntary label is a quality mark used to promote only the most efficient products and services. The scheme was established by the Australian Water Association, Irrigation Australia, Nursery and Garden Industry Australia and the Water Services Association Australia. In Europe the scheme works in partnership with Waterwise.
Smart WaterMark uses an independent expert panel to assess applicant’s claims. Panel members cover a range of expertise including: irrigation consultancies, academia, water service providers, retailers, researchers and gardeners. The panel has representation from both the EU and Australia. It is the expert panel that ensures Smart WaterMark has credibility, independence and is transparent.
To be successful in applying for the mark, applicants must meet the following criteria:
The main purpose of the product is directly related to reducing actual water use where there is a direct correlation between the use of the product and water savings.
Fit for purpose
The appropriate use of the product or service is consistent with supplied instructions and other documentation.
Meets regulations and standards
The product or service is of high quality and meets industry standards, and customer and community expectations, in relation to water use.
The product or service, while satisfying the above three criteria, is environmentally sustainable and, despite claimed water savings, will not adversely affect the environment in other areas.
Applications to the Smart WaterMark are assessed on the basis of independent, verifiable evidence to justify water savings submitted with each application.
Specific guidelines for different technologies and services have been developed to advise applicants on the sorts of testing and evidence that could be used to verify water efficiency claims.
Apply online in Australia, check out the criteria and guidelines and find out more about the scheme.
Apply online in the UK and Europe, check out the criteria and guidelines and find out more about the scheme.