Refreshing, cleansing, beautiful – it powers life and is intrinsic to being human: Its water.

We love it, can’t do without it and want to protect every precious drop…because what it’s not - is infinite.

Every living creature needs water – well over 7 billion humans rely on it just to function.

As plentiful as H2O seems, there is only 3% of fresh water on the planet. Only 1% of that is drinkable. Since humans are just 0.01% of life on earth dependant on that water, the pressure is on.

Logic tells us that a finite resource must be responsibly used and managed. Statisticians and historians have been warning us about mindful management for hundreds of years, with experts establishing new solutions to help us use less, measures to show the impacts of our behaviour, and predictions to show us where we are headed. However worthy and true the information, it is mainly ignored.

So, we find ourselves at an impasse. Everyone knows it makes sense to keep showers short, reduce running water and scrape dishes rather then rinse them. We have seen the posters, ads, factsheets, and websites reminding us the right things to do – but its old news right? Heard it all before?

We could tell you that we should save water because climate change is causing more extreme temperatures, droughts and floods, or because Australia’s population is increasing rapidly with more people using water than ever before and as a result were expending increasing amounts of energy to treat, pump and heat water – but hey, it is what it is right?

We could highlight the Global Risk report which recently indicated that aside from ‘Weapons of Mass destruction’ the 4 key events most likely to impact our lives in the next 10 years are weather or water related – but hey, they are just predictions right? Well no actually…

We’ve already seen Cape Town reach rock bottom with no running water, with Iraq, Turkey, Morocco, Spain experiencing similar issues – even some parts of the US, not to mention many other countries suffering from prolonged drought and extreme water scarcity. At home we have seen our Australian farmers and country dwellers losing their homes, livelihoods and even taking their lives as a result of water shortages so it’s a real issue already.

In 2016, the World Economic Forum ranked the water crisis as the highest concern for the next decade. Water usage is not separated by geopolitical boundaries. The implications of water management and saving water is global. Water holds a place of necessity in not only our lives but in those of the billions of other life forms on earth. So, we’re not going to wait for policies and politics to help our country manage our water….

Scores are well and truly on the doors people - no longer about when & if, instead it’s how & now.

SAWM works toward a future that’s blue, a future that celebrates the many amazing qualities of water, sees its strength and acknowledges its vulnerability. 

We don’t protect water because it’s logical. We do it so we get to live, in a bright and blue future.