We love it, can’t do without it and want to protect every precious drop…because what it’s not - is infinite.
Do you love back to basics camping? No running water. No showers. It is this kind of camping that really makes you think about the reality of water shortages. Chris Philpot, CEO, Smart WaterMark tells his story of a recent camping trip with his family.
In a significant development offering benefits to the holders of the Smart Approved WaterMark a partnership has been signed in Europe with the Water Saving NGO Waterwise.
If we are to survive as a species, its clear we must use water wisely and embed water efficiency into our culture. But how do we do this and how do we really perceive water?