New Media Approval Process for Smart Approved WaterMark licensees

We are really pleased to see many of our licensees using the Smart WaterMark in their materials, websites and packaging. This is the ultimate intention of the program - to provide a spotlight on independently accessed and certified water efficient products and services for consumers to be able to identify and purchase.

Since we are seeing an increased drive to more online and social communications using the Mark, we ask that any use of the Smart Approved WaterMark in materials, on or offline or any mention of Smart Approved WaterMark, its work and origin, must be sent to us for approval before it is published. We will respond directly within 48hrs. Please send all materials for approval to

You can read up on the new terms and conditions and download the style guidelines to ensure you are compliant from here on in.