Guidelines and Criteria

Applications to Smart Approved WaterMark are assessed by an independent Technical Expert Panel, against the following criteria:

1. Water saving

That the primary purpose of the product or service is directly related to reducing actual water use and/or using water more efficiently, where there is a direct correlation between the use of the product and water savings.

2. Fit for purpose

That the appropriate use of the product or service is consistent with supplied instructions and other documentation.

3. Meets regulations and standards

That the product or service is of high quality and meets industry standards, and customer and community expectations, in relation to water use.

4. Environmentally sustainable

That the product or service, while satisfying the above three criteria, is environmentally sustainable, and despite claimed water savings will not adversely affect the environment in other areas.


Water saving claims need to be independently verified (such as independent testing, case studies or comparative reports). Unsubstantiated marketing claims are not regarded as evidence of water saving.

In Europe, Smart WaterMark will not certify any bathroom products currently covered by the European Water Label.

Likewise, in Australia, the Smart WaterMark is the outdoor sister scheme to the Water Efficiency Labelling and Standards scheme (WELS). Products currently registered under WELS will NOT be considered for the Smart Approved WaterMark label.

If you have any questions about a product or service that you would like to be assessed for Smart WaterMark approval please contact us.