Adam Lovell


Adam is the Chair of Smart Approved WaterMark and the Executive Director at the Water Services Association of Australia (WSAA). WSAA is the peak body for the urban water industry and its members provide urban water services to over 80% of the Australia’s population. WSAA was formed in 1995 and provides a forum for debate on issues important to the urban water industry. Adam provides national leadership in policy positions for the Australian urban water sector on issues including industry reform, liveable cities, water quality, climate change, customer engagement and asset management. Previous to joining WSAA in 2008, Adam was at Sydney Water for 11 years in leadership roles in the Science, Technology and Research area.

Cameron Fitzgerald


Cameron is the General Manager Customers Community and Environment at City West Water. Cameron is responsible for managing City West Water’s customer and community programs as well as ensuring its water efficiency, sewage quality and environmental commitments are delivered. Cameron has wide experience in the water sector having led key transformation initiatives at Melbourne Water, developed long term water strategies and led the delivery of the Target 155 water saving program during the millennium drought. Having worked in both the water retail and wholesale environment, Cameron brings a whole of water cycle perspective to addressing the challenges facing the water industry.

Jeremy Cape


Jeremy, the principal of CapeAbility Consultants Pty Ltd, has a wealth of experience in agriculture and the natural resource sector gained both in Australia and internationally. His career has been characterised by foresight and being ahead of the pack, as evidenced by the number of significant industry “firsts” he has participated in and led including the Cooperative Research Centre for Irrigation Futures. His broad experience means that he is equally comfortable engaging in detailed technical discussions with scientists, facilitating community meetings, contributing to papers for publications, working as a member of a Board, presenting to large and small conferences and workshops and commissioning scientific research.

Jonathan McKeown


Jonathan commenced as Chief Executive of the Australian Water Association in May 2013 following a business career that incorporates water management in different sectors including industry, agriculture, and overseas aid projects. Jonathan graduated from the Australian National University with combined Arts/Law degrees and after practicing as a commercial lawyer he transferred to a business career gaining 25 years of business experience in Australia, Europe, Asia, and the Middle East. His career has included the roles of Managing Director of a management consulting firm in Asia; CEO of the NSW Farmers Association; Executive General Manager of one of Australia’s largest project management companies; and Director of Trade and Business Services at the Australian Business Chamber.

Peter Vaughan

Peter vaughan

Peter joined the Nursery and Garden Industry Association as CEO in April 2015. NGIA is the peak industry body for the nursery and garden industry across Australia and focuses on key industry issues including water, biosecurity and communications. Prior to working for NGIA, Peter worked across a number of agricultural industries including horticulture, seed, grains and livestock in a range of management, commercial and technical roles. Peter holds a Bachelor of Agricultural Science from the University of Melbourne and a Master of Business Administration from Macquarie University.